One Sale Down, One To Go
Posted on: Monday, April 14, 2014 by Darryl McCullough
The 2014 Tropical Fruit Society of Sarasota tree sale took place on April 5, and was a success.
My (most) local club has traveled a bumpy road during the past two years. The previous Sarasota County club dissolved, and two new clubs were started: the TFSS based in Sarasota, and the Suncoast Tropical Fruit and Vegetable Club based in the Venice-Nokomis area. During the past year, health and other personal challenges beset some of the key energizers of our Sarasota club. But things change, and the TFSS is on the comeback trail.
Our all-important sale publicity effort went fairly well. Polling of customers showed a lot more bang for the buck from social media and well-targeted flyers than from high-priced newspaper advertisments. I love newspapers and I'm sorry to see them struggling, but that's just the way it is these days. I actually believe they will make a comeback some day, but that's another story.
Lacking an abundance of volunteer hands, we chose a one-vendor format, which really simplified matters. We had an excellent outdoor venue, and good weather. The vendor went home happy, and though the sale was small, we netted enough to maintain the club for the coming year. The format is a good one for us, and we plan to repeat it next spring. Our post-sale brainstorming produced a lot of improvements to implement.
Now I'll be focusing on our upcoming Manatee sale, with an even greater appreciation for all that Betty Kearns and so many others do to put together this spectacular event.